whether what's left of HowAboutWeits couples platformswill get any resources at all. Still, Schildkrout and Schechter, who started their company in 2009, told me they knew from the earliest days of the company that dating would be too small a market to share with a giant like IAC, so they planned on diversifying their way to survival. As Schildkrout put it to me this spring: "HowAboutWe, in building the first successful, independent dating site to be built in the last five years, is walking on a path of skeletons.". It had already launched a media vertical called HowAboutWe Media, a local deal site for people in relationships called HowAboutWe for Couples, and, most recently, a couples messaging app called You. The media team, staffed with about a dozen writers in their 20s, were tasked with running and producing content for four different websites, an arrangement that struck mea journalistas unsustainable at best. The team running You Methe new messaging app that would have to compete with the big boys like Snapchat and WhatsApp for user attentionwas also splitting its time working on the brand's other platforms. PG Experts team is ready to help you here. Even if your dating site runs on a different platform, not PG Dating Pro, you can still join the Dating Pro Network. When I asked Schechter if he was concerned about spreading the young staff too thin, he said he planned to "let the growth of each product define the resources it'll get.". Aaron Schildkrout and I were sitting in the bar of the Gansevoort Hotel in New York City when I asked him whether he planned on selling his dating site, HowAboutWe, to the giant of the online match-making business, InterActiveCorp, aka IAC. IAC runs a near monopoly in this market, fueled by popular properties like m, OkCupid, and Tinder.
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Whether he and Schechter will become IAC employees, continue to build You Me, or split up completely, is still unclear. Still, Schildkrout rejected the idea. HowAboutWe, when I visited HowAboutWe two months ago, it was clear that the company was trying to do too much with too few resources. And, yes, online dating needs innovationjust like any other internet market. "Dating is going to be capped at something like a 200 million revenue business even if it goes really well he said. That's a big problem for innovation in this space. Schildkrout himself described them as "weird" and "not aligned with the millennial spirit." "It's like early 2000s, even late 90s design, and getting trapped in an endless upgrade he said this spring, back when IAC was still a competitor. Integration will be necessary. Contact to get the free estimate. The deal is further proof of what Schildkrout and Schechter seem to have known all along: for dating startups, resistance against IAC is futile. "We want to build something much bigger.". But this week, just two months after our conversation, HowAboutWe announced that it is indeed selling off its dating and media properties to IAC's Match Group for an undisclosed amount, leaving the fate of its fledgling couples platforms and the rest of the founders' long-term.